Works / Product / Video
Crowdfunding
Product
“2023 Crowdfunding Product Feature Film” — made for Dong Zhu Marketing, this 3D animation shows the product's design, structure and functions so backers understand its value on the crowdfunding page.
Challenge
Before mass production a crowdfunding product often exists only as drawings and prototypes. To help backers understand its functions and finish, the campaign needed a film that shows the finished product first.
Approach
We built the 3D model from the design drawings, matched materials and colorways, used exploded animation to explain the internal structure, and staged lifestyle shots to show how the product is used.
Deliverables
A feature film plus multi-angle product renderings for the campaign page, social ads and press coverage.
Dong Zhu Marketing — Crowdfunding Product Feature Film
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